A brand new Chevrolet SUV to be released 0
Mexico and Canada to start with
It is set to enter the Mexican and Canadian car markets, two countries whose automotive industries are not currently performing as well as many would have hoped. It will enter showrooms during the fourth quarter of 2012 it has been confirmed.
The Paris Auto Show
Everyone will get their first glimpse of the vehicle at the Paris Auto Show in September of this year.
Why not release the vehicle in the United States
The Chevrolet Trax will not be released in the United States because they currently have a similar vehicle within the United States named the Chevrolet Equinox. The five seater vehicle will be an exclusive SUV. Sales of the Equinox crossover have been doing surprisingly well from January to April of this year. The car has sold a tremendous 70,000 during this period alone. The car is now the 3rd best in its category across the North American market. It is now behind the Honda CR-V and the Ford Escape.
Better foreign exports needed
Chevrolet will be hoping that the vehicle expands the country’s foreign success. Chevrolet plays a major part in keeping General Motors as the number one car producer in the world. Most of their sales derive from the United States. General Motors are implementing an overseas strategy in order to tackle their sales issues.
What’s so great about the Chevrolet Trax
Mary Barra, the Senior Vice President of Product Development at General Motors said “The Trax provides Chevrolet an entry into a growing small SUV segment and delivers the flexibility, great fuel economy and car-like handling that urban explorers around the world require,”
Crossover SUV market potentially very profitable
Chevrolet believes that there is a lot of potential in the small SUV segment worldwide. It is experiencing a growth period which is certainly profitable.
Chevrolet is playing their cards close to their chest
There has been no prices or economy, weight and price have been released by Chevrolet as of yet.
140 different countries
Eventually the vehicle will spread to a staggering 140 different countries throughout the world after initially hitting the Mexican and Canadian automotive market.