General Motors offer money back guarantees for their Chevrolet brand 0
The company are having a clear out of 2012 models. There will be no haggling so to speak as there will be a 60 day money back guarantee if owners do not like the vehicle. The main reasoning behind the move is that Toyota are finally catching up after a horrific 2011, with sales on the up.
This particular promotion runs until September 4th. The offer applies to most 2012 and 2013 Chevrolet models. This essentially means that the prices for all models in question simply couldn’t be better.
Chevrolet were General Motors bestselling brand last year, being the main factor behind the company hitting the number one spot in the worldwide sales charts last year, ahead of Toyota. Sales for the brand have a hit a figure of 961,662 for the first six months, which represents an increase of 6.3 per cent. Toyota sales have hit a lesser figure of 937,964 and at the same time increased by 29 per cent. In many ways that is a more positive reading despite having a lower sales figure.
However it’s Ford that takes the limelight in the United States, selling a tremendous 1.1 million light vehicles within the first six months of the year.
The Chevrolet Cruze showed disappointing sales, falling 7.4 per cent in the first half of the year. The Chevrolet Malibu saw sales increase by 15 per cent however. This specific vehicle is set for a re-design at the end of the year along with the Spark model.
Dan Akerson, the Chief Executive Officer of General Motors believes that Cadillac and Chevrolet have the potential to be global brands rather than just American based car brands. Who would argue? Dan Akerson was the main man behind the General Motors brand reaching that number one slot, ahead of Toyota.
Chris Perry, Chevrolet’s Vice President of Marketing said in a statement “We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with a satisfaction guarantee and very attractive, bottom line pricing,” Chris Perry, Chevrolet’s vice president of marketing, said in GM’s statement.
The move towards offering a 60 day money back guarantee and no haggling on prices clearly shows that General Motors are desperate for the Chevrolet brand to increase sales. The last time a marketing ploy like this occurred was during the American car crisis back in 2008.