Cadillac global Chief named for the first time 0
For the first time in the company’s 110 year history, a Chief has been named to handle Cadillac’s global affairs.
They have never ventured outside of the United States in a serious fashion but earlier this year, General Motors bosses decided that reaching out globally is a worthy strategy.
Robert Ferguson has been given the responsibilities of worldwide marketing, brand management and advertising for Cadillac. He will report to Dan Akerson, Chief Executive of General Motors. Mr played a major role in helping to defend the controversy of the Chevrolet Volt battery problems.
Cadillac’s sales were once prospering in the United States, beating the likes of Mercedes and BMW. Now sales have dipped into a deep decline, with sales falling a huge 8.6 per cent this year compared to January to September 2011. The company have managed to sell 103,500 so far this year for the first 9 months.
From January to June, the company managed to sell 350 vehicles in Europe. That figure is 10 per cent down from 2011 when comparing the same period.
General Motors will be looking to their Chinese partners of SAIC to help bump up sales of their luxury brand in the world’s largest car market. There are expected more dealerships around China as well more in Russia. There could be triple the amount of showrooms across China with the total amounting to 210 over the next 12 months. Currently that figure stands at just 70. Russia is currently one of the best emerging car markets in the whole world. The market is being particularly kind to General Motors at present.
Mr Ferguson’s initial seems simple, pump in more money into international marketing and resources. He also mentioned that the company currently have three vehicles ready for export, the XTS, the ATS and the SRX.
Mr Ferguson has been thrown in right at the deep end. He must decide whether the company must build a new flagship sedan. If developed, it would be larger than the Cadillac XTS. He said “We are giving it serious consideration although we are not close on an actual model. There are a lot of creative ideas being discussed and we have seen some great designs on the sketch pad.”