Chevrolet hoping to conquer the UK 0
Mark Terry – “20,000 sales target”
Managing Director, Mark Terry has said that 2012 could be the year where Chevrolet sales boom in the UK car market. He has very high ambitions saying “I want to see 20,000 Chevrolet sales in the UK in 2012 with the new Aveo accounting for around 25 per cent of them. The Spark city car and the Cruze five door medium sector models should also claim a similar percentage share of our overall sales but that depends on what the overall UK market buying trend is.”
He was highly confident on future sales saying “We are going to buck the trend in the market, we are going to have a great year with great vehicles, a great brand at great prices. We are just going to drive forward.”
“Fleet and retail 50/50”
Mr Terry continued to say that the fleet market is just as important as the retail market. He said ”Currently 65 to 70 per cent of our UK sales are to retail customers but with new models arriving and with more involvement from us in the fleet sector which includes business user-chooser, Motability and daily rental customers. In time our brand in the UK will have a 50/50 split between retail and the fleet sector.”
Best selling GM brand
General Motors owned Chevrolet are the company’s largest brand at present. Last year worldwide sales soared with four million cars sold in over 140 countries. The brand’s performance was fundamental is helping General Motors achieve that number one spot for car production last year. European sales itself saw Chevrolet achieve a new company record by selling 517,800 cars. This represented an increase of 8.5 % when compared to 2010.
110 dealerships eventually
Across the UK Chevrolet have 92 dealerships. As they are planning to expand business, that number will increase to 110 eventually. The locations in question for new dealers to be opened are North West London, Aldershot, Slough, Stockport and Milton Keynes.
UK sales were down last year however. Just 12,524 were sold which was a dip from 13,678 sold in 2010. Can Chevrolet really achieve high sales figures in this part of the world?