General Motors big plans for 2013 0
General Motors were knocked off the top spot by Toyota in the race to become the world’s number one car manufacturer last year. Feeling disappointed, they have decided to make some great changes to the company’s line-up this year.
They plan a major overhaul in their line-up next year. They intend to remove 70 per cent of their line-up and replace them. This will cost a total of $1.5 billion General Motors have stated. Approximately 30 vehicles will come under the hammer for redesign or replacement under new plans. Brands such as Cadillac, GMC, Buick and Chevrolet will see the new plans affect them.
Chevrolet is General Motors bestselling brand. They expect to have 13 new or retouched vehicles in 2013. The brand managed to sell 1.85 million in the United States alone. Sales overseas accounted for more than 60 per cent outside of America. This will be part of Chevrolet’s new marketing campaign, named “Find New Roads”, launching worldwide through to 140 countries.
Chevrolet sales throughout the region:
- Brazil – 643,000
- China – 627,000
- Russia – 205,000
- South Korea – 125,000
- India – 92,000
General Motors sales in the United States managed to increase overall by 3.2 per cent. They are not fully expecting a great year in terms of profit. They are expecting an uncertain year in 2013 with profits falling by 17.9 per cent in 2012.
The Detroit Motor Show has brought around great excitement for American car fans. General Motors showcased their 2014 Chevrolet Corvette Stingray, 2014 Silverado and GMC Sierra. The Cadillac ELR was also showcased, a car which is based on the Chevrolet Volt and the Vauxhall Ampera. This is expected to greatly improve Cadillac’s sales in North America.
Cadillac themselves will release 10 new or redesigned models over the next three years it has been understood. The XTS full size saloon and the ATS compact are two new vehicles expected to make a great impact. The XTS itself managed to scoop the North American Car of the Year Detroit Auto Show.
Buick and GMC are expected to combine as a team to develop new redesigned vehicles for 2013. This will include the Buick Encore as well as the GMC Sierra.
General Motors expects the car market around the world to grow. They believe that their product redesign can help the company take advantage of that.