The Chevrolet Sail in India 0
It is no surprise that the Chevrolet Sail hatchback is to be released in India but General Motors have announced that they are putting plenty of weight on the car’s shoulders. Together with their Indian automotive partners, The AIC (Shanghai Automotive Industry Corporation) believes that the car will be the number one selling car in the country. The Sail is expected to be the company’s number 1.
The small car segment is the most popular market within India and the Sail fits right in. Their ambitions for the car are quite ambitious considering that they are still struggling with sales 16 years after entering the country.
General Motors announced that the release of the Sail is imminent, with the car likely to be in showrooms by the end of this month or next month. The saloon version of the car will arrive at some point in December it is believed. Together with the hatchback and saloon, General Motors want the combined sales to become their bestselling vehicle. The Chevrolet Enjoy is expected to be released in December too.
The car will be localised 50 per cent India which will help to drive down prices. The price of a car is extremely important in the Indian car market in order to convince the target market to make purchase. Pricing is one of the most important factors. General Motors hope that 65 per cent of the car will be localised by next year. Currently its transmission is important from Austria. Exporting the vehicle from India is an option which has been openly discussed, with Board Members not ruling it out.
The vehicle is also manufactured in China too and sold throughout the Middle Eastern and North African region.
Although General Motors have not quite reached the level that they may have originally hoped for in emerging countries, their Chevrolet Beat model is selling quite well, selling 4,539 in September this year alone.
The Chevrolet Sail will come with a 1.3 litre diesel engine along with a 1 different variant alongside a 1.2 petrol engine. The new Chevrolet Enjoy comes with two fuel options of a 1.3 litre diesel engine on top of a 1.4 litre petrol engine.