The 2013 Buick Encore in the United States 0

The 2013 Buick Encore will cost $24,950 when released in the United States. Altogether with destination charges and extras the car will still be under $30,000, a pretty good deal by anyone’s standards.
The vehicle is a luxurious front wheel drive 4×4.  All wheel drive will cost $1,500 extra. It will act as a great rival for the BMW X1. Already it has a head start in terms of it’s extremely competitive price. The entry level four wheel drive 2013 BMW X1 xDrive28i costs $33,245, a price tag you might expect for a German brand.

There are three different packages to choose from which include the Convenience Group, the Leather Group and the Premium Group.
The Convenience Group gives dual zone climate control, 120 Volt power outlet, auto dimming rear view mirror as well as remote start and fog lights. The Encore leather group adds leather seats, a heated steering wheel on top of dual front power seats which have memory for the driver. The Buick Premium Group has features of the previous two groups mentioned on top of forward collision alert, a lane departure warning system, both front and Rear Park assist, a 7 speaker Bose audio system and a subwoofer and more.

Value for money is clearly the car’s main selling point. For that $24,950 standard entry level model, the customer will get an infotainment system that comes with a 7 inch high resolution screen with a built in rear view camera. That will definitely come in handy in terms of safety equipment as the car is quite sizeable and would prove difficult to park and reserve otherwise. There are also 18 inch wheels which look aggressive and stylish, certainly a great addition to the standard kit.

Tony DiSalle, the Vice President of Buick Marketing said how the vehicle has plenty of quality mixed into one. “Encore opens the Buick brand to new groups of customers with a compelling blend of luxury, utility and efficiency. Its versatile shape, agile size and available all-wheel drive invite owners to live active lifestyles while enjoying Buick’s signature style, comfort and refinement.”

It’s a shame that Buick do not trade here in Europe and the UK. It looks like being quite a great car for a knock down price, certainly worth more than it’s standard pricing. How well will the Buick Encore do in the market?