The Vauxhall Ampera does what it says on the tin 0

Vauxhall’s advertising campaign about the upcoming Vauxhall Ampera is not misleading according to the Advertising Standards Authority otherwise known as the ASA.

The advert

An automotive blogger complained to the ASA claiming that the advert for the Ampera displayed misleading figures. The statement under scrutiny was “Under normal driving conditions where 80% of daily journeys are less than 30 miles, the combination of battery power and extended range technology deliver up to 175 miles per gallon of fuel.”

The journalist, who remains anonymous, said that the car was not able to emit only 40g/km of C02 as the point of electricity generation more emissions were created.

The ASA’s official statement

The ASA come to the conclusion that the C02 and the fuel efficiency statistics derived from the ECE R101 regulation. The 175 MPG figure mentioned in the advert was recorded from a pre-production Ampera model.

An official statement from the ASA reads “We also noted that the claim clearly stated that the fuel consumption was calculated in conditions where daily journeys were less than 30 miles, and as a combination of battery power and extended range technology. We therefore considered that readers would be aware that the claim included distance travelled using both petrol and electricity, and were unlikely to be misled. Because of that we concluded the claim was not misleading.”

No clear method of measuring C02 from electricity

General Motors, Vauxhall’s owner said that there are no current rules or regulations in order to measure C02 emissions at the point of electrically powering up a car.

The Vauxhall Ampera only uses petrol once the electricity power runs out. The battery can only last for a certain number of miles running on pure electricity. After that the car relies on the petrol engine which in itself is a highly fuel efficient and eco-friendly way of driving about compared to some other models. That means that if your journey is short enough, you don’t have to use a drop of petrol.

We can expect to see the first model in May here in the UK.