The ELR production confirmed from Cadillac 0
Cadillac has confirmed that they are set to produce the ELR from next year. This will represent the first plug-in hybrid from the luxury car company. According to Cadillac, this will be the first of many.
The General Motors owned firm announced that production will start from the second half of the year. They will use their Detroit based plant in order to assemble the vehicle. Having the experience of producing the Chevrolet Volt, known here as the Vauxhall Ampera is sure to prove pivotal. In fact both vehicles are very similar in the way that they operate. No statistics have been given away yet but they are expected to almost mirror the Volt’s, which goes up to 38 miles on a single charge. The full driving range of the vehicle reaches a total 380 miles. That would be satisfying for any driver.
The ELR itself will come with a four cylinder petrol engine. That will only come into play once the batteries run out of life. You may have seen the vehicle before, 2 years ago at the Detroit Motor Show back in 2009. It was a concept car back then known as the Converj.
The Chevrolet Volt has not quite reached the heights that were originally expected of the vehicle. Production was previously stopped for a second time earlier this week, for a period of 4 weeks. There have been conflicting reports regarding the production slowdown however. General Motors said that it was due to the plant needing to be retooled for the Chevrolet Impala for the start of 2013.
General Motors are taking the Cadillac ELR seriously, investing a total of $35 million. They hope to capture that number one spot back, currently occupied by BMW. For many years before Lexus was the number one company. Many expect the title to change years this year as Mercedes could be declared as the top luxury brand.
General Motors are currently the number one automaker in the world. They are experiencing major troubles in Europe thanks to the Euro zone crisis. Their European based brands of Vauxhall and Opel are again making a loss.
We don’t see many Cadillac here in the UK so it is very unlikely that the ELR will be sold here. If successful, it may come here in the future.